The MUBS Deputy Principal has asked the PhD students to take criticism received from their PhD presentations in good faith and use it to improve their PhD work. Assoc. Prof Moses Muhwezi was addressing Doctoral students who attended the Doctoral Symposium at the MUBS Main Campus on September 10, 2019. The symposium is part of the 24th Annual International Management Conference (AIMC) which will be running for a period of four days from 10 to 13 September 2019 under the theme”managing business in the digital era” . The Doctoral symposium is intended to provide PhD students with the opportunity to present their PhD work and receive valuable feedback from experienced researchers and scholars in their areas of study. It also facilitates exchange of ideas among PhD students.