Prof. JC Munene, the Director of Doctoral Programmes at MUBS has challenged the academia to rethink what they are teaching in Entrepreneurship. The academia must find new models that will support the development and success of Entrepreneurship in the country. He also challenged the academic,practioners,policy makers and the general public to think a fresh of the challenges that affect Entrepreneurship. Prof. Munene further more emphasized community Entrepreneurship and motivation of entrepreneurs and encouraging competition saying those businesses that adapt to competition will survive. This was during the 14th Annual Entrepreneurship Conference 2019.